RECOGNITIONG AND PREFERENCE

PLEASE SCROLL DOWN AND ANSWER THIS QUESTION LAST


6a) WHICH OF THE FOLLOWING LABELS OR BRANDS CAN YOU RELATE TO AND/OR USE?
(please list from 1-5 in order of most relevant brand to you)

CONSENT FORM

By signing the following consent form, you are agreeing to participate in a survey regarding the use of web advertising and its affect. your answers will be recorded and used as evidence and will contribute to the overall findings of the research.



SWINBURNE UNIVERSITY OF TECHNOLOGY
NATIONAL INSTITUTE OF DESIGN
Consent form for persons participating in research projects
The Music of Multicultural Melbourne
Name of participant:_________________________________________________________________
Name of investigator(s):______________________________________________________________
1. I consent to participate in the project named above, the particulars of which –including details of the
self-documentation kit –have been explained to me. A written copy of the information has been given to
me to keep.
2. I authorize the researcher or his or her assistant to use with me the self-documentation kit referred to
under (1) above.
3. I acknowledge that:
(a) The possible effects of the self-documentation kit have been explained to me to my
satisfaction;
(b) I have been informed that I am free to withdraw from the project at any time without
explanation or prejudice and to withdraw any unprocessed data previously supplied;
(c) The project is for the purpose of research
(d) I have been informed that the confidentiality of the information I provide will be safeguarded
subject to any legal requirements.
Signature______________________________________________________Date / /
(Participant)
Signature______________________________________________________Date / /
(Witness)

DEMOGRAPHIC

1a) AGE?

1b)GENDER?

1c)OCCUPATION?
NOT WORKING/ WORKING CASUALLY/ WORKING FULL TIME



1d)HOW MUCH OF YOUR INCOME IS SPENT ONLINE?




1e)DO MANY OF YOUR FRIENDS SHOP ONLINE?



1f)ARE YOU INFLUENCED BY YOUR FRIENDS IN RELATION TO PURCHASING PRODUCTS ONLINE? WHY?

INTERNET USAGE

2a) DO YOU HAVE ACCESS TO INTERNET? YES/NO





2b) HOW MANY HOURS ARE YOU ONLINE PER DAY?
0, 10 MINS-1 HOUR, 1-4 HOURS, 4-10 HOURS




2c) HOW MANY HOURS ONLINE IS SPENT BROWSING IN COMPARISON TO RESEARCHING/BEING ONLINE FOR A PURPOSE?





2d) DO WEBSITES YOU VISIT HAVE ONLINE ADVERTISEMENTS? IF YES, CAN YOU GIVE EXAMPLES OF THESE WEBSITES?

CONSUMER BEHAVIOUR

3a) DO YOU USE SOCIAL NETWORK SITES?





3b) DO YOU TAKE NOTICE OF WEB ADVERTISEMENTS ON SOCIAL NETWORK SITES?





3c) HOW LIKELY ARE YOU TO CLICK ON WEB BASED ADVERTISEMENTS?
VERY UNLIKELY, UNLIKELY, SOMETIMES, LIKELY, VERY LIKELY





3d) DO YOU HAVE CONFIDENCE IN BUYING ONLINE? YES/NO
WHY? WHY NOT? PLEASE ANSWER IN DETAIL

PURCHASING

4a) HAVE YOU EVER SUBSCRIBED TO CATALOGUES VIA WEBSITES?





4b) HOW OFTEN DO YOU PURCHASE ITEMS FROM THE INTERNET?
VERY OFTEN, OFTEN, SOMETIMES, NOT TOO OFTEN, NEVER




4c) WHY DO YOU BUY ONLINE? IF NOT, WHY DO YOU CHOOSE TO NOT BUY ONLINE? PLEASE ANSWER IN DETAIL

HOW DO YOU BUY ONLINE?

4d) HOW DO YOU BUY ONLINE? (PLEASE SELECT MOST LIKELY OPTION FROM BELOW)

-CREDIT/DEBIT CARD
-BORROW PARENTS CREDIT/DEBIT CARD
-USE VOUCHERS/GIFT CARDS




4e) DO YOU HAVE YOUR OWN DEBIT/CREDIT CARD? YES/NO
IF SO, WHEN DID YOU FIRST OBTAIN IT?

BUYING ONLINE VS. BRICKS AND MORTAR

4f) WHAT IS YOUR PERSONAL PREFERENCE? PURCHASING PRODUCTS ONLINE? OR PURCHASING PRODUCTS IN A STORE?




WHY?




4g) PLEASE LIST ON A SCALE OF 1-4 THE ORDER OF WHAT PRODUCTS YOU WOULD MOST LIKEY BUY ONLINE

-CLOTHING
-TRAVELLING
-CONCERT/FESTIVAL TICKETS
-FURNITURE/HOUSEHOLD GOODS

EFFECT OF WEB BASED ADVERTISING

4h) IN THE PAST YEAR, HOW MUCH WOULD YOU ASSUME YOU HAVE SPENT ONLINE?

$0-$200
$200-$500
$500-$1000
$1000-$2000
$2000-ABOVE


4i) HAS YOUR DECISION TO PURCHASE ONLINE BEEN MOTIVATED BY ONLINE ADVERTISING, SUCH AS CATCH OF THE DAY? YES/NO




4j) IF YES, WHY DO YOU FEEL THIS IS AFFECTIVE? WHAT AFFECT DID THIS ADVERTISING HAVE ON YOU IN REGARDS TO YOUR THOUGHTS ON A CERTAIN PRODUCT?

FUTURE PREDICTIONS

5a) DO YOU PREDICT WEB BASED PURCHASING WILL BE THE PRIMARY SOURCE OF BUYING IN THE FUTURE? YES/NO

WHY? WHY NOT?

PLEASE ANSWER IN DETAIL